With just $500, and a production run of 10 bags, Salima started SAMARA in December 2017 because she couldn’t find a bag that was cruelty-free, simple, and elegant. She named the brand after her younger sister Samara, who joined her shortly after, and the two of them run the company in memory of their mother who passed a few months before the company’s inception. Their goal with SAMARA has always been to create impact in the world, and to make fashion better - taking inspiration from their mom and how she lived. Five years later, SAMARA works with factories all over the world, and works to use simplicity in each of their designs.
The all female SAMARA team is small and tight knit, working every day towards the mission to provide better choices within the fashion industry.
We believe there’s elegance in simplicity. We like to find premium materials, and let them shine. For instance, our mini, laptop sleeve, fanny pack, and more are made of a single, folded piece of vegan leather - held together with a beautiful brass button. Designed with few materials, made to carry everything - products like our Shoulder Bag can fit your phone, your mini, your sunglasses, your passport, and more!
We work with factories in Italy, China, Taiwan and India and are excited to keep growing our factory network with factories that align with our values. Our Soular Backpacks are produced in Kenya, close to where Salima and Samara grew up.